UGC Creation

Authentic content that brands actually use.

I create video and photo content for brands across beauty, fashion, food, wellness, and lifestyle. The kind of content that feels real — because it is. No scripts, no stiffness, just genuine product moments that connect with your audience.

Portfolio

Free Soul UGC content

Free Soul

Moda Minx UGC content

Moda Minx

Umberto Giannini UGC content

Umberto Giannini

Neutonic UGC content

Neutonic

Saho Drinks UGC content

Saho Drinks

Moda Minx UGC content

Moda Minx

Neutonic UGC content

Neutonic

Moda Minx UGC content

Moda Minx

UGC content
UGC content
UGC content
UGC content
UGC content
UGC content
UGC content
UGC content
What I create

Content types

01

Product Demos

Showing your product in action — how it works, how it looks, why it's worth it. Perfect for TikTok ads and Instagram Reels.

02

Unboxings

That first-impression moment of opening your product. Genuine reactions, beautiful packaging shots, and the excitement that makes people want to buy.

03

GRWM (Get Ready With Me)

Lifestyle content featuring your product naturally woven into a routine. Works brilliantly for beauty, skincare, and fashion brands.

04

Ad Creative

Content specifically designed for paid ads — hook-driven, attention-grabbing, and formatted for the platform you're running on.

05

Aesthetic Photography

Styled product photography and lifestyle shots for your feed, website, or marketing materials. Natural light, editorial feel.

06

Event & PR Content

Coverage of brand events, PR packages, launches, and pop-ups. Real-time content that captures the energy of the moment.

How it works

The process

1

You brief me

Tell me about your brand, the product, and what you need the content to do. I'll ask a few questions to make sure we're aligned.

2

I plan the content

I'll put together a creative direction — angles, hooks, shot list. You approve before I start filming.

3

I create it

Filming, editing, and polishing. I handle everything from concept to final delivery.

4

You receive the files

Delivered in the format you need — ready to post, ready to run as ads, ready to use however you want.

Got a project in mind?

I work with brands across beauty, fashion, food, wellness, and lifestyle. Tell me what you're looking for — I'll get back to you within 24 hours.

Start a conversation
Pricing

Packages

Starting prices. Exact quotes depend on brief complexity, number of deliverables, and usage rights.

Single Video

From £150

One UGC video (15-60 seconds)

  • Creative direction
  • Filming & editing
  • One round of revisions
  • Organic usage rights
Get a quote

Photo Set

From £80

Set of 5 styled product photos

  • Styled & shot by me
  • Light editing & colour grading
  • High-res files
  • Organic usage rights
Get a quote

Content Day

From £500

Full day of content creation

  • 5 videos + 10 photos
  • Multiple angles & concepts
  • All editing included
  • Organic usage rights
  • Best value for bigger campaigns
Get a quote

Paid ad usage rights quoted separately based on platforms and duration. Let's chat about what you need.

What UGC clients say

Brands keep coming back

Serena's content consistently outperforms the other UGC we run. She gets our brand voice and delivers without us having to micromanage.

Evie

Free Soul

Working with Serena was the easiest creator brief we've ever sent. She understood what we needed straight away and the final cuts were stronger than what we asked for.

Brand team

Sonagi London

Professional, creative, and quick. Serena's content felt like our brand from the first draft, and the engagement on the videos has been our best to date.

Eno

Lazy Fox

FAQ

Common questions

Free Resource

Free guide: How to Brief a UGC Creator

The 5 things every brand should include in a UGC brief — so you get scroll-stopping content on the first round, not the third.

Get the free guide

Got a project in mind?

Tell me about your brand and what you're looking for. I'll get back to you within 24 hours.

Get a quote