UGC Photo
Free Soul
UGC Creator & Social Media Manager
Content that converts.
Brands that grow.
I turn products into moments people want to share. Brands into ones people want to follow.
50+ brand collaborations · London, UK
How I work
Two ways I can help
Two ways to work with me — whether you need content for your brand or someone to run your socials, I've got you.
50+Brand Collaborations
100K+Combined Reach
200+Pieces of Content
5+Industries Served
Selected Work
See what I create
UGC Video
Moda Minx
UGC Photo
Umberto Giannini
UGC Photo
Neutonic
Selected brand collaborations
The CreatorLearn more about me
Hey, I'm Serena. I make content people actually want to watch.
Hey, I'm Serena — a 23-year-old UK-based UGC creator and social media manager. With a background in sales, marketing, and running my own business, I understand what makes people stop scrolling and actually pay attention.
I specialise in beauty, fashion, jewellery, food, wellness and lifestyle — creating authentic content for brands and managing social presence for businesses that want consistent, strategic growth without the guesswork.
50+
Brand collabs
What brands say
Don't just take my word for it
Serena has done a great job managing my social media. Content is consistent, on brand, and engagement has improved. She is proactive, organised, and easy to work with. I've seen a clear difference since she started.
Stephanie Obi
Privately You
Serena's content consistently outperforms the other UGC we run. She gets our brand voice and delivers without us having to micromanage.
Evie
Free Soul
Serena elevated our social media at Crib Southampton with creative, on-trend content that truly reflects our brand. Since working with her, we've seen increased engagement and a stronger online presence. Highly recommend.
Sharon Snober
Crib
Working with Serena was the easiest creator brief we've ever sent. She understood what we needed straight away and the final cuts were stronger than what we asked for.
Brand team
Sonagi London
Professional, creative, and quick. Serena's content felt like our brand from the first draft, and the engagement on the videos has been our best to date.
Eno
Lazy Fox
Need content for your brand?
I create authentic UGC that stops the scroll. Product demos, unboxings, ad creative, lifestyle content — whatever your brand needs.
Get a UGC quoteNeed someone to run your socials?
I'll handle everything — strategy, content, posting, engagement, reporting. You get consistent growth without the headache.
See SMM packages